Booster Campaign with Binance Web3 Wallet
July 2025 introduced one of Bitlayer’s most impactful user growth initiatives: the Booster Campaign with Binance Web3 Wallet. While many campaigns feel like short-term marketing pushes, this one stood out because it was designed around real user engagement and utility.
The campaign incentivized users to bridge BTC into Bitlayer and explore the network’s apps — from yield farming to swaps. The idea wasn’t just to reward deposits but to encourage actual activity on-chain. By integrating directly with Binance Wallet, Bitlayer gained access to a massive global user base that was already crypto-native, lowering onboarding friction.
Results were impressive: thousands of new users interacted with Bitlayer for the first time, transaction counts spiked, and liquidity pools grew stronger. More importantly, users weren’t just passive participants — they became active explorers of the ecosystem. Many tried out DeFi apps, NFTs, and staking tools, creating long-term behavioral shifts.
This booster campaign highlighted something key: adoption comes from removing barriers. By meeting users where they already are (inside Binance Wallet) and making the process simple, Bitlayer proved that mass onboarding doesn’t have to be complicated. It can be smooth, rewarding, and community-driven.
