In the Web3 ecosystem, most projects pursue 'single-point hits', but find it difficult to break the predicament of 'disconnection between projects and ecosystems', while Notcoin (NOT) has embarked on a new path of 'ecological co-prosperity'—it started from a 'click-to-win' mini-game on Telegram, not relying on institutional endorsements or airdrop speculation, but relying on NOT's core status as the flagship token of the TON ecosystem, over $220 million in community rewards, 2.8 million on-chain holders, 61% of the supply circulating on-chain, $1 billion in DEX trading volume, and hardcore data showing it has landed on 15 major trading platforms with 96% of tokens flowing into the community, achieving not only its own growth but also reshaping the value circulation logic of 'users-tokens-projects-infrastructure' within the TON ecosystem. This article will dissect how Notcoin constructs a new order in the TON ecosystem through 'mutual empowerment' from five dimensions: 'value positioning, reward logic, holding rights, liquidity functions, ecological empowerment'.
One, value positioning reconstruction: from 'monetization tool' to 'TON ecosystem value hub'
$NOT becoming the flagship token of TON is not primarily about 'traffic advantages', but rather it positions itself from being a 'tool for user click monetization' to becoming a 'hub interconnecting all value nodes of the ecosystem'—by connecting 50 million users, over 200 projects, and the core infrastructure of TON, it enables efficient value circulation within the ecosystem, ultimately solidifying 2.8 million on-chain holders as the 'core of value' in the TON ecosystem.
The key to its hub value lies in 'connecting all links':
• Connecting users and infrastructure: Unlike traditional tokens that serve merely as 'trading targets', NOT enables users to actively use TON infrastructure to obtain rights—users binding their TON wallets can unlock rewards, and completing on-chain transactions can earn them more NOT, directly driving the number of TON wallet accounts from 8 million to 24 million (of which 4.8 million come from Notcoin), and on-chain daily active transactions rising from 500,000 to 1.8 million, turning infrastructure from 'technical idle' to 'value circulation vehicle';
• Connecting users and projects: Through the 'Notcoin Explore' platform, NOT becomes the 'value pass' for users entering TON projects—users can earn NOT by experiencing GameFi and DeFi projects, and holding NOT allows them to participate in early project testing and NFT minting, forming a 'mutual value flow between users and projects'. As of August 2025, this platform has directed over 3 million users to over 200 TON projects, with a certain TON SocialFi project gaining 60,000 new users in 3 days through this model, and users also obtaining NOT appreciation benefits through the projects.
Two, reward logic reconstruction: from 'traffic subsidy' to 'certificate of ecological value distribution'
The over $220 million rewards distributed by Notcoin to the community are by no means a 'short-term subsidy for attracting new users', but rather restructured as a 'certificate of ecological value distribution'—each reward is linked to the 'value created by users for the ecosystem'. The more value users create, the more rewards (and subsequent rights) they receive, ultimately forming a closed loop of 'value creation-distribution-recreation', rather than 'grab and go' traffic consumption.
This reconstruction logic is implemented in three phases, with each step closely tied to value distribution:
1. Enlightenment period reward ($80 million): Awakening value perception
Focusing on 'making users perceive ecological value', users only need to click on the Notcoin animation in Telegram to receive rewards, aiming to use 'low-threshold benefits' to make 50 million users realize that 'participating in Web3 can create value', reserving 'potential value creators' for the ecosystem;
2. Conversion period reward ($60 million): Infrastructure value binding
Focusing on 'enabling users to create value for infrastructure', users need to complete tasks such as 'binding TON wallet (activating storage value)', 'first on-chain transfer (activating transaction value)', and 'inviting friends on-chain (activating user value)'—for each completed task, users not only receive $NOT rewards but also unlock subsequent 'value distribution rights' (such as staking dividend qualifications), ultimately promoting 2.8 million users from 'value perceivers' to 'infrastructure value contributors';
3. Co-construction period reward ($80 million): Sharing ecological value
Focusing on 'allowing users to share project value', through the 'Notcoin Explore' platform, after experiencing TON projects, users can earn NOT rewards and also receive 'value sharing certificates' from the projects (such as revenue sharing from a certain DeFi project, airdrops of items from a certain GameFi project). For example, a user participating in a certain TON DeFi project experience not only earns 10,000 NOT but also receives 0.1% of the liquidity mining revenue share from that project, upgrading the rewards from 'single token' to 'ecological value package'.
Three, holding rights reconstruction: from 'speculative targets' to 'ecological co-construction decision rights'
The 2.8 million on-chain holders of Notcoin and 61% of the on-chain circulation are not just 'data dispersion', but also reconstruct the 'logic of holding rights for NOT'—holding NOT is no longer 'waiting for price increases' speculation, but rather obtaining 'decision rights and priority for participating in ecological co-construction', allowing users to shift from 'stakeholders' to 'ecosystem leaders', which is also the core moat of its flagship status.
Its rights reconstruction is reflected in two dimensions:
1. Decision rights: allowing the community to grasp the direction of the ecosystem
Notcoin opens 'proposal rights for NOT holders': users holding 1 million NOT can submit proposals for 'new ecological scenarios' and 'adjusting reward rules', while users holding 10 million $NOT can become 'ecological committee members', participating in core decisions such as project selection and reward pool distribution. By the second quarter of 2025, the community had submitted over 120 proposals, with 83% already implemented (such as 'increasing cross-chain staking functionality' and 'expanding localized tasks in Latin America'), with 60% of the 2.8 million holders having participated in voting, truly realizing 'the ecosystem is co-built by the community';
2. Priority rights: Allowing holders to enjoy ecological dividends
Holding NOT unlocks 'scarce rights' in the TON ecosystem: holding 1 million NOT provides priority participation in major project IEOs, holding 5 million NOT grants priority minting qualifications for NFTs, and holding 10 million NOT allows participation in early project testing and suggestions for modifications. For instance, in 2025, the early testing qualification for a leading GameFi project in the TON ecosystem was only open to users holding $NOT, ultimately attracting 150,000 holders to participate, with a feedback adoption rate of 45%, optimizing the project while allowing holders to enjoy 'first-mover benefits'.
Four, liquidity function reconstruction: from 'trading channel' to 'artery of ecological value circulation'
Notcoin's liquidity layout is not about 'simply increasing trading platforms', but rather reconstructing liquidity as the 'artery of ecological value circulation'—through a 'CEX+DEX dual-track layout', allowing $NOT to both 'connect external capital' and 'support internal value cycles', ultimately driving DEX trading volume to surpass $1 billion, becoming the 'core channel' for value circulation in the TON ecosystem.
The core of its liquidity reconstruction is 'serving value circulation':
1. CEX: Connecting external value, expanding the ecological base
Landing on top centralized exchanges such as Binance, OKX, Bybit, and others, is not only for 'user monetization', but also to allow external capital to enter the TON ecosystem through NOT—Binance's IEO subscription rate exceeded 400 times, with first-day trading volume surpassing $150 million, allowing a large number of external users to participate in TON ecosystem project experiences and infrastructure usage through purchasing NOT, achieving 'external capital→$NOT→TON ecosystem' value inflow;
2. DEX: Supporting internal circulation, activating ecological vitality
TON Swap, Ston.fi, and other DEXs within the TON ecosystem have launched the 'NOT/TON' trading pair, allowing users to directly exchange TON for NOT. The core purpose is to enable 'efficient internal value circulation'—users can quickly use NOT to participate in staking, exchange NFTs, experience projects, forming a closed loop of 'TON→NOT→ecological services→TON appreciation'. As of August 2025, the cumulative trading volume of NOT on DEXs exceeded $1 billion, with 70% coming from 'internal ecological value circulation transactions' (single transactions below $50), reflecting that NOT has become a 'necessity' for value circulation within the TON ecosystem.
Five, ecological empowerment reconstruction: from 'one-way flow' to 'mutual symbiotic appreciation'
Notcoin's ultimate value lies in restructuring ecological empowerment from a 'one-way flow of Notcoin to projects' model to a 'mutual symbiosis between Notcoin and the ecosystem' model—Notcoin provides users and traffic for projects, and projects provide new scenarios and value for Notcoin, ultimately achieving a positive cycle of 'the stronger Notcoin becomes, the more prosperous the ecosystem; the more prosperous the ecosystem, the more core Notcoin becomes'.
This mutual empowerment is reflected in three aspects:
1. Notcoin empowers projects: Low-cost market entry
Its 'Explore platform' provides 'zero-threshold customer acquisition + user education' dual value for small and medium-sized projects in TON: projects only need to provide a minimum of $20,000 in $NOT as rewards to reach 50 million Notcoin users, with a customer acquisition cost of only $0.1-0.2 (far below the industry average of $10-20); at the same time, Notcoin will customize 'lightweight experience tasks' for projects, accompanied by simple tutorials, allowing users to understand project value through experience, rather than simply coming for rewards—one TON DeFi project used this model to gain 80,000 new users in 3 days, with 30% converting to long-term liquidity providers;
2. Projects empower Notcoin: Expanding value scenarios
Collaborative projects provide Notcoin with 'new value usage scenarios': a certain GameFi project allows users to exchange NOT for game equipment, a certain DeFi project provides additional revenue sharing for users who stake NOT, and a certain NFT project opens exclusive mint channels for NOT holders. These scenarios transform NOT from a 'reward token' into an 'ecological token usable in multiple scenarios', with the average daily use of $NOT by users increasing from 1.2 to 3.5 scenarios, and the retention rate increasing by 40%;
3. Mutual empowerment of infrastructure: activating TON's network effect
The mutual empowerment of Notcoin and projects ultimately feeds back into TON infrastructure: users, for using $NOT and projects, open TON wallets and complete on-chain transactions, driving the number of TON wallet accounts to grow by 300%, and on-chain daily active transactions to grow by 260%; the increased activity of infrastructure attracts more developers, with the number of TON ecosystem developers growing by 180% in 2025, forming a symbiotic relationship among 'Notcoin-project-infrastructure'.
Summary
The rise of Notcoin (NOT) is not a 'random hit' of Web3, but an inevitable result of 'ecological value reconstruction'—it upgrades NOT from a 'click monetization tool' to a value hub, upgrades rewards from 'subsidies' to value distribution certificates, upgrades holding from 'speculation' to co-construction rights, and upgrades liquidity from 'trading channels' to value arteries, ultimately constructing a new order of the TON ecosystem characterized by 'mutual empowerment and symbiotic appreciation'.
For the Web3 industry, Notcoin's insight is that the true 'core of the ecosystem' is not based on single-point advantages, but rather on reshaping the value circulation logic of the ecosystem, allowing all participants to share value; for the TON ecosystem, $NOT is no longer just 'a token for a mini-game', but the 'core of order' that connects 50 million users, over 200 projects, and core infrastructure—its 'mutual empowerment model' also provides a new template for sustainable development in Web3 ecosystems.
