The meme coin of the performer Kanye West called $YZY , launched on August 21, 2025, demonstrated significant volatility in the market. This allowed insiders to achieve multi-million dollar profits and led to serious losses for most retail investors, noted Nansen.

According to analysts, 13 crypto wallets collectively earned over $24 million by selling the token at its peak. Each of these addresses made over $1 million in profit. The YZY token started on the Solana blockchain $SOL and in the first hour, its price increased by 1400%, reaching $3.

However, just a day later, the price plummeted by 77.3%, falling below the $0.70 mark.