On the morning of August 21, 2025, rapper #Ye, better known as Kanye West, announced the launch of his own meme coin $YZY . In less than an hour, the asset's capitalization exceeded $3 billion, but later it fell.

Rumors that Kanye West intended to launch his own meme coin emerged back in February 2025. At that stage, it was assumed that the rapper would directly control up to 70% of the total supply of the asset.

According to the tokenomics, the issuance of the meme coin is backed by Yeezy Investments LLC. As reported in the press in February 2025, a portion of 20% of the supply is allocated for the public, and 10% for liquidity.

The website also states that the asset is unavailable in certain jurisdictions, but their exact list is not mentioned.

The project launch was not without its quirks and criticism. In particular, some users suspect that the rapper's account was hacked and that the entire project is a scam.