PANews August 22 news, according to Bloomberg, Galaxy Digital is sponsoring a tennis player for the first time and showcasing its brand logo at the US Open. Bitpanda had previously signed Gaël Monfils, and Arkham Intelligence sponsored Tommy Paul. The cryptocurrency industry has invested nearly $170 million in the Premier League for the 2024/25 season. The current Bitcoin price is around $110,000, and the crypto industry is enhancing its brand influence through sports sponsorship, with capital accelerating its penetration into mainstream culture.