While Web3 is still entangled in 'how to replace trust with algorithms', Notcoin offers a simpler answer—allowing users' clicks, invitations, interactions, and other social behaviors to become a new carrier of trust on the chain. This mini-game originating from Telegram has no complicated consensus mechanism but has built a 'lightweight trust system' through hundreds of millions of social interactions: your click frequency represents participation, your invitation network represents social capital, and your continued activity represents ecological recognition. This ability to transform 'offline social trust' into 'on-chain quantifiable value' may be closer to the essence of Web3 than any technological innovation—it's not about replacing people with code, but rather enabling people's behaviors to generate value more efficiently through code.
One, The Migration of Trust Carriers: From 'Algorithm Endorsement' to 'Social Behavior Endorsement'
The traditional trust logic of blockchain is 'algorithms equal justice'—ensuring transaction trust through mathematical encryption and node consensus. This 'dehumanized' design, while secure, contradicts the human instinct to rely on social relationships for trust judgments. Notcoin's breakthrough lies in shifting the trust carrier from 'cold algorithms' to 'warm social behaviors', allowing on-chain trust to return to humanity's most natural cognitive approach.
The path to building trust in traditional Web3 projects is steep: users must understand technical prerequisites such as 'private keys must not be leaked' and 'consensus must not be tampered with' to trust the system. Notcoin, on the other hand, simplifies trust building into 'social verification': when your friends invite you to play a game, when you see someone in the group showing off their withdrawal records, when you discover that daily clicks can reliably yield rewards, trust naturally forms through these daily interactions. Data shows that 72% of Notcoin users state that 'they trust this project because friends are playing', far exceeding the 18% who trust because they understand blockchain technology.
The core of this trust migration is 'behavior traceability'. Every click, every invitation, and every task completion by users will be recorded on the TON blockchain, forming an immutable 'behavior file'. These files, while lacking complex credit scores, intuitively reflect the user's contribution and recognition of the ecosystem through indicators such as 'days of continuous activity', 'invitation network size', and 'task completion rate'. When you need to judge whether a stranger is trustworthy, checking their behavior file is simpler than verifying their public key signature—this aligns perfectly with the real-world logic of 'understanding strangers through friends' evaluations'.
More importantly, the inherent existence of the 'social penalty mechanism'. In traditional blockchains, the punishment for attacks relies on code (such as the slash mechanism), whereas in Notcoin's social network, cheating users (such as those using scripts for automatic clicks) will be reported by friends and expelled from teams, resulting in a loss of social capital far greater than short-term gains. This 'peer supervision' efficiency is sometimes more timely than algorithmic penalties: certain anti-cheating data shows that the proportion of cheating accounts identified through user reports in Notcoin reaches 68%, far exceeding the 32% identified by algorithms.
This migration of trust carriers essentially allows blockchain to shift from a 'tool for technical experts' back to a 'tool for ordinary people'—the essence of human trust has never changed; only the way of recording and transmitting trust has changed.
Two, Quantifying Social Capital: From 'Intangible Connections' to 'On-Chain Tradable Assets'
Everyone possesses social capital—your friend network, your community influence, your reputation—these intangible resources are difficult to quantify and trade in reality. Notcoin transforms these intangible social capitals into 'on-chain quantifiable and tradable assets' through 'behavior on the chain', achieving the first realization of the 'monetization of social relationships'.
In Notcoin's ecosystem, social capital is broken down into three quantifiable dimensions:
• Invitation Network Breadth: The number of effective users you invite and the activity level of these users directly determine the revenue sharing ratio you can obtain. This design of 'invitation equals capital' transforms the real-world concept of 'having a broad network' into 'high returns' on-chain; a user who invited over 100 active friends receives five times the monthly share revenue compared to ordinary users.
• Behavioral Continuity Depth: Continuous click days, task completion frequency, and other indicators reflect your long-term recognition of the ecosystem. The system will unlock higher-level rewards for users who are 'actively engaged for 30 consecutive days'. This logic of 'loyalty equals value' turns the 'reliable persona' in reality into 'rights and privileges' on the chain.
• Community Collaboration Strength: After joining a team, the collective task completion rate of members affects individual rewards. This 'collaboration equals value-addition' mechanism transforms the 'teamwork ability' in reality into 'extra earnings' on-chain. Data shows that the retention rate of users who join teams (65%) is far higher than that of independent users (28%), confirming that 'a sense of community belonging enhances value recognition'.
These quantified social capitals are not merely recorded on-chain, but can be directly converted into economic value: high-level users can participate in new game testing (receiving early rewards), users with extensive invitation networks can become project promotion partners (receiving additional shares), and teams with strong community collaboration can receive exclusive task packages (enhancing overall profits). This conversion path of 'social capital → economic benefits' allows the folk wisdom of 'connections are monetary' to gain technical endorsement in Web3.
The more profound impact lies in the enhancement of 'social fluidity'. In reality, your social capital is difficult to use across different scenarios (e.g., having many friends does not mean you can get help in a strange city), but in the Notcoin ecosystem, your behavior file can be recognized by all connected dApps—high activity accumulated in Game A can serve as credit proof in Lending Platform B; an invitation network established in Community C can serve as collateral qualifications in Trading Market D. This ability for 'social capital to flow across scenarios' is one of the core values of Web3 breaking 'data islands'.
Three, Reconstructing User Hierarchy: From 'Token Holding' to 'Behavioral Contribution'
The user hierarchy logic of traditional Web3 is simple and blunt: token holding determines discourse power (e.g., DAO voting rights). This model of 'capital equals power', while aligning with the decentralized intent of blockchain, easily forms new monopolies—few whales control the majority of voting rights, and ordinary users become bystanders. Notcoin reconstructs user hierarchy through 'behavioral contribution', allowing every participant to earn respect through action rather than capital.
In Notcoin's ecosystem, user levels are almost unrelated to token holdings, but are bound to the depth of behavioral contributions:
• Bronze User: Only completes basic clicks, representing a 'light participant', receiving basic rewards;
• Gold User: Continually active + invites a few friends, representing a 'moderate contributor', unlocking additional task permissions;
• Platinum User: Long-term active + large invitation network + completion of complex exploratory tasks, representing a 'core builder', eligible for participation in new project beta testing and exclusive rewards.
The brilliance of this hierarchy lies in 'everyone can advance'. An ordinary user with zero capital investment can gradually upgrade to a core user by clicking daily, actively inviting, and participating in tasks; conversely, even if one holds a large amount of NOT tokens, if they never engage, they can only remain at the basic level. Certain data statistics show that among the top 10% of core users in Notcoin, only 15% are high-token holders, while the remaining 85% advance solely through continuous behavioral contributions, contrasting sharply with the traditional DAO structure where 'the top 1% of token holders control 90% of the discourse'.
What is even fairer is 'contribution visualization'. Each user's behavioral contribution is visually displayed through on-chain NFTs such as 'Explorer Badges', 'Team Medals', and 'Task Achievements'. These NFTs do not directly correspond to economic value but can bring a sense of social honor—just like in reality, the title of 'model worker' can motivate long-term contributions more than bonuses. In a user interview, a platinum user candidly stated: 'I care more about someone in the group saying, 'Look, he is the highest level,' than how much money I earn.'
This reconstruction of user hierarchy essentially redefines 'value creation': in Web3, capital is undoubtedly important, but continuous behavioral contributions (clicks, invitations, interactions) are the foundation of ecological prosperity. Notcoin proves in the most straightforward way that an ordinary user who clicks for 5 minutes a day may provide far more value to the ecosystem than a whale who only hoards tokens without interaction.
Four, On-Chain Practice of the Attention Economy: From 'Traffic Harvesting' to 'Value Co-Creation'.
The attention economy model of the internet is one of 'harvesting logic'—platforms harvest user attention through algorithmic recommendations and convert it into advertising revenue, while users only receive free services. Notcoin upgrades this model to 'on-chain co-creation logic': every bit of user attention (clicks, browsing, interactions) is recorded as 'ecological contribution' and directly quantified into economic value through NOT tokens, achieving 'attention equals productivity'.
Traditional Web3 projects utilize attention inefficiently: users need to actively learn complex operations (such as swapping, staking) to contribute attention, and the high threshold limits the total amount of attention. Notcoin transforms 'high-threshold operations' into 'low-threshold interactions' through gamification: fragmented actions like clicking, sliding, and sharing can all generate value, improving the efficiency of attention collection by more than ten times. Data shows that Notcoin users have an average of 15 interactions per day (clicks + tasks + social), five times that of traditional dApps, with total attention duration exceeding 1 billion hours.
More crucially, it is the 'precise allocation of attention'. Notcoin's 'exploration platform' is not a mere task distribution system, but a set of 'attention matching systems': tasks related to Web3 projects are pushed based on users' behavioral preferences (such as being good at games or preferring finance). Users completing tasks (such as testing new games or experiencing lending features) bring cold-start traffic to new projects while earning NOT rewards for themselves, forming a win-win situation between 'users-Notcoin-new projects'. A new project gained 100,000 user tests through this platform, with its founder stating: 'The attention of these users is more valuable than paid advertisements because they are actively participating rather than passively watching.'
In this model, attention is no longer a 'harvested resource', but a 'tradable commodity'. Users can choose to invest their attention in click games (to earn basic rewards), or in exploratory tasks (to earn higher rewards), or in community operations (to earn sharing rewards), just like choosing different jobs in reality to earn different incomes. Project parties can purchase NOT tokens to release tasks, precisely targeting the attention of their desired users and avoiding the 'wide net' waste of traditional advertising. This 'attention-token-value' closed loop transforms 'user-generated value' in Web3 from a slogan into a reality.
Five, The Return of 'Humanism' in Web3: Technology serves people, not the other way around.
The controversies and insights of Notcoin essentially reflect the choice of development paths for Web3: should we continue to pursue 'purely algorithm-driven decentralization', or accept a hybrid model of 'coexistence of human behavior and technology'? Notcoin proves through the participation of hundreds of millions of users that the future of Web3 lies not in 'dehumanization' but in 'humanization'—adapting technology to human behavioral habits, amplifying the value of social interactions through code, and allowing blockchain to serve human needs rather than the perfection of technology.
This return to humanism is reflected in three aspects:
• The 'De-technologization' of Operational Logic: Users do not need to understand 'smart contracts', they just need to know 'clicking has rewards'; they do not need to care about 'block confirmations', they just need to see 'withdrawal has arrived'. Technical details are hidden behind social interfaces, becoming tools that serve users rather than obstacles.
• The 'Decoupling of Value Judgment': The motivation for user participation can stem from emotional reasons such as 'friends are playing', 'the interface is interesting', 'withdrawal is convenient', rather than rational analyses like 'having confidence in the TON ecosystem' or 'agreeing with the token model'. Lowering the threshold for value judgments allows the public to truly participate.
• The 'De-elitization' of Ecological Governance: Notcoin's rule adjustments (such as reward ratios, task types) are primarily based on user feedback and social trends, rather than closed-door decisions by core developers. This governance of 'users voting with their feet', while not perfect, is flexible enough to respond quickly to public demand.
Of course, this model also faces challenges: how to balance 'humanism' with 'system security' (e.g., social trust being easily influenced by herd behavior), how to avoid the 'attention economy' devolving into 'vulgarization and involution' (e.g., excessive obsession with clicks), and how to transform 'short-term gaming enthusiasm' into 'long-term ecological building'. These questions have no standard answers, but at the very least, Notcoin points to a direction: the ultimate goal of Web3 is not to create a perfect technical system, but to create a new world where ordinary people can easily obtain value.
When blockchain no longer requires 'faith', when cryptocurrencies no longer require 'education', when Web3 no longer requires 'thresholds', it can truly become a tool for the masses. Notcoin may not be the optimal solution, but it has taken a key step—redirecting Web3's focus back to people, rather than code.
Conclusion: The New Possibilities of Web3 Behind Clicks
Every click in Notcoin tells a simple truth: breakthroughs in Web3 do not require everyone to understand blockchain; they only require everyone to easily create value within it. From Telegram's mini-games to the traffic hub of the TON ecosystem, from hundreds of millions of clicks to 2.8 million on-chain holders, Notcoin's true innovation is not technology, but the rediscovery of 'the value of human behavior'.
It proves that social networks are not just traffic channels but the cornerstone of trust in Web3; gamification is not merely a customer acquisition method but a lightweight means of value distribution; the clicks, invitations, and interactions of ordinary people are not just trivial actions but the basic units for building the future network.
Perhaps the future of Web3 lies in these seemingly ordinary clicks—simple yet warm; imperfect yet real.
