Bitlayer’s “Top 100” Creator Payout — full deep dive, rules, timeline, context, and what it means fo
1) What exactly is being rewarded?
Reward pool: 100,000 BTR tokens allocated to creators.
Who shares it: The Top 100 creators on the Bitlayer Creator/Bitlayer Leaderboard (as measured across the last 7 days up to the stated cutoff).
Per-creator payout (simple math): 100,000 BTR ÷ 100 creators = 1,000 BTR each. This per-creator figure is also described directly in the campaign materials.
Why this matters: equal split incentivizes many creators to compete for the top 100 rather than concentrating rewards on a handful of supercreators — a deliberate community-building move.
2) When and how the leaderboard is measured
Cutoff timestamp: Rankings were determined using the last 7 days of activity as of August 23, 2025 at 09:00 AM (UTC+0). That absolute timestamp is used in official posts (Binance Square and Bitlayer campaign pages).
Metric basis (how creators climb the board): The leaderboard on Bitlayer / Binance Square is based on content quality and engagement metrics for Bitlayer-related posts. The promotion requires original content posted to Binance Square (or the specified activity page), meeting minimum requirements such as a 100-character minimum and tagging the project account and hashtag. Exact scoring algorithms may combine engagement, originality, tagging correctness, and time windows as specified in the campaign landing page.
3) Tasks / eligibility — what creators had to do
Campaign posts and help pages list the tasks and eligibility rules. Typical tasks included:
Follow the Bitlayer project account on Binance Square or the activity landing page.
Create original content on Binance Square: at least 100 characters, relevant to Bitlayer, include hashtag #Bitlayer and mention @BitlayerLabs (or whatever official handle the activity required). Content must be original and relevant to count.
Climb the leaderboard by producing higher-quality / higher-engagement content during the measurement window. Exact scoring weightings are controlled by Bitlayer/Binance Square and may include likes, comments, reposts, and content quality checks.
Notes:
The campaign materials emphasize originality and tagging correctly; failing to tag or meeting the minimum content length can render a submission ineligible.
4) Where the event was published (primary sources)
Bitlayer official blog and campaign landing pages (campaign description & leaderboards).
Binance Square posts announcing the Pre-TGE Booster / Create2Earn / Mindshare campaign and the top-100 reward details. These posts include step-by-step participation instructions.
Press releases / partner announcements (e.g., PR Newswire and media outlets) describing related giveaways and partnership activities (Binance Wallet collaboration for other events).
(These are the same channels the organizers used to publicize the event — the blog/landing page + Binance Square posts are the authoritative rules and timeline sources.)
5) Broader campaign context — not just the 100K pool
Bitlayer’s Creator campaign sits inside a larger promotional program that includes:
Multi-phase incentive pools: Bitlayer has run larger incentive initiatives (millions of BTR in multi-phase drops and airdrops, “Ready Player One” leaderboard programs, and ecosystem rewards). The Top-100 reward is one focused creator incentive among broader ecosystem incentives.
Daily giveaways / carnival activity: In other partnered events (e.g., Binance Wallet BTCFI Carnival), Bitlayer offered daily randomized BTR giveaways and check-in rewards — showing they run multiple, overlapping reward streams. That illustrates the token distribution and user-engagement strategy behind the creator rewards.
6) Token status & liquidity — practical considerations for winners
BTR token status: BTR is Bitlayer’s native token; at the time of these campaign posts the token was pre-TGE in many listings and not yet broadly tradeable on major markets listed on CoinGecko / CoinMarketCap (or only partially listed). Organizers indicated “pre-TGE” / presale phases and planned listing support as part of the broader campaign materials. Winners should expect token distribution mechanics and any vesting / claim windows to be defined in the campaign terms.
What to check before celebrating: winners should confirm:
the official distribution method (wallet address and authorized claim page),
KYC requirements (if any),
any vesting or lockup period on distributed BTR, and
the exact time the airdrop/distribution will be executed and visible in the wallet. These specifics are normally posted after winners are finalized on the campaign’s official pages.
7) Risks, common pitfalls, and red flags
Beware of impostor accounts and phishing: campaign posts always instruct tagging specific official handles — verify those handles on Bitlayer.org and Binance Square before interacting or connecting wallets. Never sign or approve transactions that request token approvals or transfers to claim a reward unless confirmed by an official page.
Token liquidity & value uncertainty: even if you receive 1,000 BTR, market listing and price are separate matters — pre-TGE tokens may be illiquid until exchange listings and could be subject to lockups. Always check official token distribution announcements.
Eligibility technicalities: failing to meet the content rules (minimum characters, missing hashtag/mention, reposting non-original content) can disqualify a creator even if they otherwise had large engagement. Follow the rules exactly.
8) Practical tips to maximize your chance of being in the Top 100
Post original, value-add content (analysis, tutorials, screenshots, short videos) — quality matters more than just volume.
Follow the format and tagging rules exactly: #Bitlayer and mention @BitlayerLabs (or the required handle) and publish on the activity landing page or Binance Square as required.
Engage immediately after posting: early likes/comments/shares are often more heavily weighted in short campaigns.
Use multimedia: short explainer videos or eye-catching visuals tend to get higher engagement on Square.
Coordinate with community: encourage friends/followers to like and comment (genuine engagement works; coordinated fake engagement risks disqualification).
9) What happened after August 23 (typical organizer follow-up)
Organizers usually:
publish the final leaderboard and the list of winners,
post a distribution / claim schedule and method,
and publish an audit trail / FAQ for any disputes.
If you were participating, check the campaign landing page and the Bitlayer blog or Binance Square campaign post for the official winners announcement and distribution instructions.
10) Sources (authoritative references used)
Bitlayer blog / booster campaign post (campaign details & Top-100 rule).
Binance Square campaign posts (Create2Earn / Pre-TGE Booster; tasks & 09:00 UTC deadline).
Official Bitlayer website / leaderboard & Ready Player One program (context for broader incentive programs).
PR Newswire / partner release describing other reward programs and Binance Wallet partnership (context: daily giveaways & partner activity).
CoinGecko / token listing pages (token listing / price availability context).
Final notes — what you can do next
If you want I can:
extract and paste the exact text of the official campaign rules & winner announcement (from the Bitlayer blog and Binance Square posts) and highlight the must-follow eligibility lines, or
create a ready-to-post content template (text + suggested image/video outline + hashtags and exact mention) optimized to meet the 100-character requirement and maximize engagement, or
monitor the official pages and summarize the winners / distribution instructions once the organizers post them (I can fetch and summarize immediately).
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