Many people think that notcoin is just a simple 'click-to-earn' game, but in fact, notcoin now resembles a standardized distribution layer: the front end uses Telegram mini-programs to handle massive entry points, while the back end directs users to tasks and applications on TON that can be truly settled. The Explore/Offer you see in notcoin is not an advertising space, but a verifiable conversion pathway—downloading a wallet, completing an on-chain operation, joining a certain dApp are the key steps, and rewards are settled based on the quantity.
In practical use, notcoin has achieved three valuable things: first, it has turned 'gaining traffic—completing tasks—providing incentives' into a template, so builders do not have to create their own activity systems; second, it has moved cheating and witch filtering to the platform side, reducing the cost of fake engagement by leveraging verifiable records on TON; third, it uses NOT as a unified token for distribution and interaction, making it easier for users and projects to reconcile. For users, notcoin is not 'shearing sheep', but a 'trial market' with lower average costs; for the ecosystem, it acts as a traffic switch that directs new users to the right scenarios.
The product rhythm of notcoin is also upgrading. Initially relying on Tap-to-Earn for cold starts, it has now shifted to the normalized operation of Explore-to-Earn: tasks are more detailed, pathways are shorter, and the retention returning to dApps is more traceable than in the past. Unlike activities that 'only have heat but no retention', notcoin emphasizes secondary actions, such as completing the first transaction after entering the wallet and completing core operations after entering the application, allowing the platform to optimize recommendations and settlements based on this.
For ordinary players, the most stable strategy is to only complete tasks through notcoin's official entry and whitelisted contracts to avoid scam links; calculate the 'actual earnings from completing tasks—on-chain fees—opportunity costs' clearly before deciding whether to continue. For project parties, it is recommended to run notcoin in a gray area for 2–4 weeks, focusing on three indicators: task completion rate, secondary completion rate, D7/D30 retention, before deciding whether to expand the budget. Writing 'traffic—tasks—retention—repurchase' on a dashboard truly reveals the value of notcoin.