July 2025 was truly productive for the #NFT market. Trading volume and user activity in the sector significantly increased, as did the value of tokens from many collections. Some have risen in price several times.
The indicators are still far from peak values, but for the first time in 2025, the industry sector showed signs of active recovery. Some call it a bounce, while others believe the market is at the beginning of a stable upward trend. But what is really happening?
Starting in May 2025, the NFT market has been showing signs of recovery.
One of the first noticeable events of renewed interest in NFTs in 2025 was Telegram — more precisely, its internal gift system, part of which was implemented in the form of NFTs on the blockchain $TON .
Initially, users viewed gifts solely as an internal option of the messenger. However, when it became clear that some digital items had limited availability and were available for trade on marketplaces, a local 'NFT frenzy' began in TON.
The growth continued in June and even accelerated in July. According to CryptoSlam, the total trading volume for July amounted to approximately $580 million, which is 35% higher than the previous month ($389 million) and even surpasses the figures from the 'hype' month of May ($474 million). This is the highest growth rate in the past year.
In addition, according to CoinGecko, in July the total capitalization of the NFT market doubled — from $3.4 billion to $6.8 billion.
However, this growth cannot be described as comprehensive. Despite the fact that 'blue chips' like CryptoPunks and Pudgy Penguins $PENGU have indeed shown explosive growth, the CryptoSlam 500 NFT Index price index is close to its minimum values and has not even recovered to June levels.
A significant event in July was the activation of an NFT whale who bought 48 tokens from the #CryptoPunks collection, spending about $8.5 million on the deal. This event not only attracted market attention but also instantly raised the collection's value by 15.9% — from 40 $ETH to 47 ETH. A total of 88 NFTs were sold in one day, making it one of the most active days for CryptoPunks in recent times.
Also, one of the most vibrant platforms for several months has been the Courtyard marketplace in the Polygon network. Its main product is a tokenization service that allows owners of Pokémon, NBA, or MLB cards to convert them into NFTs.
Key findings:
1. In the last month, the total capitalization of the NFT sector has doubled, and trading volumes have increased by 35% — the fastest growth rates in 2025.
2. Many 'blue chips' in the segment — CryptoPunks, Pudgy Penguins, and Moonbirds — have significantly increased. Prices for some collections have risen by 200%.
3. Applications in the TON and Polygon networks have managed to attract the interest of a wide audience and bring thousands of new users to the market.
4. In July, NFTs managed to surpass meme coins in profitability and attracted attention, but the growth is still not systemic.
