What Is Zora and How Does It Work? The Web3 Social Network
Zora has grown far beyond its roots as a simple NFT marketplace. Today, it operates as a blockchain-powered social platform where creating content means minting tokens directly on-chain. This system transforms posts into ERC-20 tokens with built-in liquidity, enabling creators to monetize their work through tradeable social assets.
How Zora’s Content-as-Coins Framework Operates
Instead of traditional likes or algorithm-driven engagement, Zora introduces a tokenized structure for social content. Every post, whether an image, video, or written update, automatically becomes an ERC-20 token capped at a supply of one billion units.
