OpenAI has launched ChatGPT Go in India at a monthly price of approximately NT$140 to seize the emerging market, igniting discussions on the price war and accessibility of AI services. (Background: Grok 4 is now available for free, with Musk's xAI facing off against GPT-5) (Additional context: Grok4's intelligence score has surpassed OpenAI's o3 and Gemini 2.5 Pro! Is the diverse competition shifting to the political arena?) OpenAI has made another move, with ChatGPT head Nick Turley announcing this morning the launch of ChatGPT Go for the Indian market, charging Rs. 399 per month (about $4.6, approximately NT$140). Compared to free users, this plan increases the quotas for "messages, images, and files" by 10 times, and doubles the conversation memory length. We just launched ChatGPT Go in India, a new subscription tier that gives users in India more access to our most popular features: 10x higher message limits, 10x more image generations, 10x more file uploads, and 2x longer memory compared with our free tier. All for Rs. 399. — Nick Turley (@nickaturley) August 19, 2025 Targeting India: A market test of revenue for usage Why choose India for the launch? The user structure of OpenAI provides the answer. It is understood that India is the second-largest usage country after the United States, but the overall paid penetration rate remains low. The launch of the Rs. 399 Go plan signifies the company's willingness to lower the average revenue per user (current Plus at $20 per month, Pro at $200 per month) in order to cultivate broader payment habits. OpenAI uses geographical limitations as a "small-scale A/B test" to observe price elasticity, server load, and model response quality within a controllable risk range, before deciding whether to replicate the strategy in Europe or even globally. Social effects: Accelerating digital transformation but facing sustainability challenges The low-priced ChatGPT plan is expected to increase the willingness of emerging market businesses and individual creators to purchase memberships. According to Hindustan Times, OpenAI has clearly stated that it will assess user feedback in India to evaluate expansion into other regions. From pricing strategies to market selection, ChatGPT Go reflects OpenAI's ambition to "open high growth with low prices." This AI service pricing game has just begun, and the willingness to pay from emerging market users, the follow-up actions of competitors, as well as OpenAI's own financial endurance will all influence the next steps in the global AI industry. Related reports Musk's stern question: Can quantum computers crack Bitcoin? Tesla Diner opens to great success! What surprises has Musk brought to people with Tesla charging stations and American meals? Peter Thiel talks about human stagnation: Starting from 2024, Musk no longer believes in Mars "OpenAI's low-priced version 'ChatGPT Go' has a minimum monthly fee of NT$140: Starting from India, will it expand globally?" This article was first published in BlockTempo (the most influential blockchain news media).