Minu and Wibx announce a joint venture to create the first ecosystem of loyalty programs on Blockchain in Brazil

Minu, a pioneer in rewards marketing and engagement for 18 years, and Wibx, a Brazilian utility token, announced today an unprecedented joint venture to launch the first national ecosystem of loyalty programs based on Blockchain technology.

The initiative combines Minu's extensive portfolio and expertise — which serves major brands across various sectors — with Wibx's secure and scalable technology, creating a platform capable of revolutionizing the way consumers and companies interact.

In addition to reinforcing anti-fraud protection and ensuring total transparency in transactions, the new ecosystem will allow unique functionalities for users, such as:

Exchange points directly for Pix;

Tokenize assets, such as airline miles, points from third-party programs, and even consumption credits;

Integrate rewards and benefits across multiple channels and brands instantly.

The solution is plug and play and can be provided to all existing loyalty programs, as the technology will also be offered to the market in a white label format.

The expected impact is significant: the joint venture estimates to move R$ 15 billion in financial transactions over the next five years, boosting the adoption of Blockchain in the daily lives of Brazilians.

“We are combining our ability to engage millions of consumers with Wibx's technological robustness to create a new standard of loyalty in the country,” says Eduardo Jacob, CEO of Minu. He adds: “The consumer will have real freedom over their points, being able to use them as and when they want.”

Eduardo Jacob

For Pedro Alexandre, CEO of Wibx, the partnership marks a new chapter for the market: “Blockchain ensures security, auditability, and eliminates barriers between different ecosystems of points and rewards, offering a smooth and secure experience for all involved.”

The official launch of the new ecosystem is scheduled for later this semester in 2025.

About Minu

Founded 18 years ago, Minu.co is a reference in rewards marketing and engagement in Brazil. With a robust client portfolio, it connects brands and consumers through innovative solutions that generate value and loyalty.

About Wibx

Wibx is a Brazilian utility token that uses Blockchain technology to enhance businesses and engage communities, offering secure, transparent, and integrated solutions for companies and consumers.$BTC $ETH $XRP