The first hook: the daydream of becoming rich — who can resist the temptation of 'changing their fate in ten minutes'?
The legend of 'waking up to find a few extra zeros in your balance' spreads faster than gossip. Bitcoin rises a hundredfold, Dogecoin makes a comeback, and unknown small coins suddenly skyrocket... each story feels like a lottery ticket that says 'you might be the next one,' dizzying people. No one remembers those who lost enough to delete the app; only the stories of 'the chosen one' play on loop in groups. Who doesn't want to try their luck and see if they're that fortunate one?
The second hook: 24 hours of relentless stimulation — a heartbeat more exhilarating than a roller coaster.
In the cryptocurrency world, there is no 'closing' button. The screens at three in the morning are livelier than a late-night diner, the K-line fluctuating, and the heart follows the beat. When it rises, you want to 'wait for another peak,' and when it falls, you ponder 'buying the dip to turn it around.' The dopamine rushes stronger than a refill of bubble tea, and watching the market is more engrossing than binge-watching a series — it's impossible to stop.
The third hook: information anxiety becomes a 'tightening spell' — your phone feels like it's welded to your hand.
Insider information, big shots calling shots, KOL analysis… scrolling through WeChat groups and Twitter until your fingers burn. You always feel 'missing one message means missing out on millions,' resulting in more scrolling and more anxiety, turning yourself into a 'prisoner of information,' needing to prop your phone up in front of the mirror while showering.
The fourth hook: the sense of belonging from 'finding a group' — when you lose, someone supports you, and when you win, everyone goes crazy together.
In the group, posting 'HODL to the moon' instantly floods the chat with dozens of 'let's go'; if you lose money, someone immediately posts 'I’m stuck too, hang in there.' When you make money, people celebrate with you; when you lose, someone cheers you on. Even knowing it’s an illusion, you can’t bear to leave the group.
The fifth hook: the lie of 'walking away when breaking even' — the more you lose, the more you want to recover, and the more you try to recover, the deeper you fall.
'Just wait a little longer until I break even' — more people have said this than have eaten meals. Losing 10,000, hoping to get it back, making 10,000 and wanting to turn it into 100,000 — once the gambler's mentality takes hold, it’s hard to shake off. The wallet is empty, and reason becomes trapped, as if glued to the gambling table, unable to move.
The sixth hook: the illusion of 'resisting tradition' — thinking that trading cryptocurrencies means 'taking control of life.'
Tired of the 996 overtime schedule? Think the bank interest is thinner than a mosquito's leg? The cryptocurrency world shouts 'decentralization,' making people feel that 'trading cryptocurrencies = escaping a predetermined fate.' But upon closer inspection, it’s merely moving from one 'field of leeks' to another, just changing the boss.
The seventh hook: the 'gaming addiction' of instant feedback — the thrill of trading cryptocurrencies in a day surpasses working for half a year.
At work, hoping for a raise takes half a year, while the ups and downs in the cryptocurrency world are counted in seconds. When it rises, you instantly feel like an 'investment master'; when it falls, you immediately think about 'the next chance to turn it around.' This instant feedback, similar to playing a game, makes you unable to resist clicking 'try again,' even if the outcome is a loss.
Ultimately, the cryptocurrency world is neither hell nor heaven; it's more like a 'magnifying glass for human nature' — clearly exposing greed, fear, and the weaknesses of those wanting shortcuts.
What you can't quit may not be the rise and fall of numbers, but that part of yourself that 'always feels it can reach the top in one step.'
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