Michael Saylor, head of Strategy, urged investors to buy bitcoins amid falling prices. On social media platform X, he stated: 'If you stop buying bitcoins, you will stop making money,' highlighting opportunities for long-term investments. Since the beginning of 2025, Strategy has increased its holdings to 629,376 $BTC , spending $46.09 billion at an average price of $73,288 per coin. The latest purchase of 430 BTC for $51 million occurred amid a drop in Bitcoin's price to $115,000.

Saylor emphasized that investors with 'diamond hands' are able to withstand market volatility, maintaining faith in the asset's potential. According to his forecast, the price of Bitcoin could reach $21 million in 21 years. Despite unrealized losses from 12 purchases since November 2024 and the company's debt of $7.24 billion, Strategy continues to accumulate bitcoins using equity issuance. Analysts at Goldman Sachs warn that a 50% drop in BTC price could force the company to sell assets.

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