In the complex ecosystem of Web3, 'attention - distribution - product - value' constitutes the underlying logic of protocol success. Caldera, as a rapidly growing rollup ecosystem within the Ethereum ecosystem, is uniquely reshaping this logic. Initially focused on building a robust, scalable, and developer-friendly application-specific rollup deployment platform, it precisely aligned with market demands early on, establishing the foundational infrastructure to support a diverse ecosystem. However, what truly propels it to new heights is the deep practice of the 'attention flywheel' concept.
In the field of cryptocurrency, attention has become the core 'currency.' Protocol users are often the largest token holders, which means that high-quality content can simultaneously drive product adoption and investor education. Caldera insightfully leverages this by creating a transparent information market through the InfoFi ecosystem, rewarding the production of high-quality information and allowing valuable Web3 projects to break through the noise. From the perspective of cases within the ecosystem, projects can use its tools to convert attention into user adoption and investor awareness, driving the 'attention → user adoption and investor education → stronger fundamentals → value' flywheel, amplifying effects in the crypto market and injecting sustained momentum into protocol development.
From a technical infrastructure perspective, Caldera supports web3 teams in launching high-performance, customizable application-specific rollups, with many leading EVM chains benefiting from its Rollup-as-a-Service platform to achieve cross-framework unified connectivity. This is not only an innovation at the technical level but also a key to building a more efficient and synergistic ecosystem in the crypto economy. As more projects seek to build new types of on-chain systems, Caldera's specialized, high-performance, and customizable infrastructure is becoming the invisible engine driving the industry forward, leading the 'distribution is king' Web3 competition toward a more sustainable future due to fairer and more efficient attention flow and technical support, warranting in-depth exploration of its long-term shaping power on the crypto economy landscape.
