$ETH The financial and cryptocurrency market was surprised by a bold move a few weeks ago: the former 180 Life Sciences Corp. (NASDAQ: ATNF) announced its transformation into ETHZilla Corporation, abandoning the bioscience sector to adopt a strategy focused on treasury management in Ethereum (ETH).
The change comes with a robust $425 million private fundraising plan (PIPE), led by major names in the crypto ecosystem, such as Electric Capital, Polychain Capital, GSR, and founders of projects like Lido, Eigenlayer, and Compound. The goal is clear: to consolidate one of the largest corporate treasuries of Ethereum in the world.
Currently, the company holds about 82,186 ETH, valued at approximately $349 million, in addition to $238 million in cash, totaling $587 million in liquid assets. This reserve will be allocated to on-chain yield generation strategies, going beyond simple staking, including lending, liquidity provision, and smart contracts, managed by Electric Capital.
The immediate impact was remarkable: the company's shares soared, accumulating over 500% appreciation in the year and recording significant highs shortly after the announcement. The market began to compare ETHZilla to MicroStrategy, which solidified its image by building the largest corporate treasury of Bitcoin.
The difference is that while MicroStrategy bet on Bitcoin as a store of value, ETHZilla seeks to explore Ethereum as decentralized financial infrastructure, extracting yield and liquidity from the network. This is not just an accumulation approach, but active participation in the DeFi ecosystem.
This movement marks a turning point for the corporate market: the transition from a traditional company to a pure crypto treasury model shows that Ethereum has ceased to be just a digital asset and has become an alternative for large-scale wealth management.
Whether the bet will succeed or not, only time will tell. But one thing is already clear: ETHZilla has placed Ethereum at the center of one of the boldest corporate strategies in recent years and may pave the way for other companies to follow the same route.
#BinanceHODLerPLUME #AltcoinSeasonLoading #BinanceAlphaAlert #ETH
