A person is awakened in the middle of the night by a message about being liquidated, and no one told them; this is growth;

A person is awakened in the middle of the night by a message about being liquidated, and only told their friends in the group; this is love;

A person is awakened in the middle of the night by a message about being liquidated, opens X and tweets "Feels good"; this is your KOL with the little bell added.