Google Play’s Crypto U-Turn: #CryptoIntegration in the Spotlight!
Aug 18, 2025 – Google’s Play Store just dodged a crypto bullet!
After backlash, Google clarified its policy, sparing non-custodial wallets from strict licensing rules. This #MarketTurbulence moment shows Web2 giants grappling with Web3’s rise.
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Google’s Policy Flip: Google’s July policy demanded licenses (FinCEN in US, MiCA in EU) for all crypto wallets, custodial or not, sparking outrage.
On Aug 13, Google clarified: non-custodial wallets (e.g., MetaMask, Exodus) are exempt, but custodial ones (e.g., Coinbase, Binance) still need licenses.
Web2 vs. Web3: Google’s quick pivot shows Web2 platforms adapting to Web3’s decentralized ethos.
Expect more:
Integration: Web2 apps may embed DeFi/ZK features for users, not replace them.
Challenges: Licensing costs could sideline small devs, pushing custodial wallets to big players like Binance.
Future: By 2028, Web2-Web3 hybrids may dominate, with platforms like Google balancing compliance and innovation.
