In the next 3–5 years, the relationship between Web2 and Web3 will be more about cooperation and hybridization than complete displacement of one by the other. Here's how it is likely to evolve:
1. Web2 platforms will start to 'integrate' Web3
Large companies (Meta, Google, Apple, X/Twitter) are already testing the integration of digital identifiers, NFTs, and crypto payments.
They will not immediately build everything on the blockchain, but will add Web3 features as enhancements to retain users.
Example: Instagram has already tried NFTs, PayPal launched its stablecoin PYUSD.
2. Growth of hybrid models
Web2 UX + Web3 backend will become the standard. Users will log in through familiar methods (Google, Apple ID), but 'under the hood' there will be a wallet, tokens, and smart contracts.
This will lower entry barriers: most people do not need seed phrases; they want to 'push a button and use it.'
3. RWA and asset tokenization
Traditional Web2 financial companies (Visa, Mastercard, banks) are actively tokenizing stocks, bonds, and real estate.
Web2 fintech will become the main 'bridge' between the traditional world and Web3 protocols.
4. Evolution of identity and data
Web2 operates on the model 'data = advertising'. Web3 offers self-sovereign identity (SSI) — users manage their own data.
Major social networks are expected to be forced to give users more control, but not out of altruism, rather to avoid losing to competitors.
5. Regulation will push for partnership
States will demand transparency from Web3 projects (AML, KYC).
Web2 companies with licenses and compliance experience will be the 'guides' of Web3 into the legal field.