⏺The new anti-aging trend — posture correction.

Influencers are widely promoting back exercises as a cheap alternative to facelifts. Plastic surgery and injections are becoming a thing of the past.

One of the bloggers gained millions of views explaining the connection between slouching and 'tech neck' — wrinkles from constantly looking at a phone. Particularly enterprising individuals are selling exercise complexes for the back that allegedly change the jawline. And there is demand — a facelift costs 100 thousand dollars and requires weeks of recovery, while posture exercises are as affordable as a gym membership.

Brands have already caught the wave. For example, Kim Kardashian released a compression mask Face Wrap for 50 bucks, which 'molds' the face during sleep. Although there is no scientific evidence of its effectiveness, the product has become a hit among fans of 'morning transformations.'

The back does indeed affect many processes in the body, but there are questions regarding rejuvenation. In any case, this is one of the most beneficial trends of late.