Article Author: 0x9999in1
Source: MetaEra
The Web3 strategy and layout of listed companies have become a hot topic of increasing public attention. Against this background, MetaEra officially launched a series of 'Executive Interviews on Cryptocurrency Concept Stocks'. We will talk to those business leaders who dare to lead in the wave of digital transformation, exploring their strategic layout, business innovation, and financial innovation through the first perspective of decision-makers, providing forward-looking insights for industry participants.
The guest of this interview is Felix, CFO and executive director of Coolpad Group. Coolpad Group (2369.HK), as a technology company deeply engaged in the mobile communication field, focuses on mobile phone manufacturing and operating system development. In July 2025, Coolpad Group announced the establishment of the RWA Division, officially entering the RWA field, marking the company's transformation from a traditional hardware manufacturer to a comprehensive technology service company. This article explores how Coolpad Group revitalizes its existing assets and embraces Web3 through the RWA strategy, and explores its new strategic positioning in the digital economy era through Felix's sharing.
Strategic Transformation: Promoting Asset Value Release
From an external perspective, the establishment of the RWA Division by Coolpad Group in July 2025, directly led by Chairman and CEO Chen Jiajun, marks the company's strategic transformation towards the Web3 field. Felix shared: "Coolpad Group's entry into the RWA field at this time is a strategic decision made after careful consideration, closely linked to our market observations, policy responses, and long-term development goals." He pointed out that since the second half of 2023, Coolpad Group has been actively exploring business opportunities related to Web3 and plans to increase investment in the digital currency field in 2024, including purchasing dedicated server equipment for cryptocurrency business and investing in related listed securities. The establishment of the RWA Division is a strategic deepening based on previous explorations.
The core driver of this transformation lies in the fact that the value of the company's assets has not been fully reflected in the capital market. Felix stated: "As of December 31, 2024, the value of the Group's investment properties is approximately HKD 3.151 billion, but the Group's market value has long been below the book value of net assets. We believe that providing a more objective fair value measurement approach for assets through RWA is an effective way to promote the release of asset value." The Digital Asset Development Policy Declaration 2.0 issued by the Hong Kong SAR government provides clear guidance for RWA innovation. Felix emphasized: "We are in line with this trend, aiming to explore business within a legal and compliant framework." This strategy is highly consistent with the company's long-term goals of promoting the transformation of a diversified ecosystem while adhering to technological innovation and market demand orientation, using blockchain technology to revitalize existing assets and create new value, marking an important step in seeking new growth engines.
Strategic Execution: Focus on the Feasibility of Core Property RWA
Coolpad Group adopts the strategy of 'solid foundation, innovative spirit', focusing on the tokenization of assets in the Coolpad Building in Nanshan, Shenzhen, and the Songshan Lake Eco-Tech Park in Dongguan, balancing traditional business and Web3 innovative resource allocation. Felix shared: "In the mobile phone business, we maintain stable development through cooperation with operators and expanding domestic and overseas markets. On the other hand, we will tilt incremental resources and strategic focus towards high-potential innovative businesses." The establishment of the RWA Division, led personally by Chen Jiajun, indicates the investment of the highest level of resources, and the company plans to continue investing in Web3 infrastructure in 2025, reflecting its determination for capital allocation. Felix emphasized: "In promoting innovative businesses like RWA, the company will strictly adhere to the regulatory policies of relevant regions such as Hong Kong, with the primary task being to ensure compliance and risk control, and the entry point is to use its high-quality assets for pilot projects, specifically using two core properties in Shenzhen and/or Dongguan as the starting point for RWA exploration, which is a pragmatic strategy."
When asked about the specific implementation of the tokenization of these projects, Felix introduced: "Coolpad Group is collaborating with professional consultants and partners to conduct RWA feasibility studies around the assets of the 5A office buildings in Nanshan Science Park, Shenzhen, and the Songshan Lake Science Park in Dongguan. The initial exploratory content focuses on how to effectively transform the value of core assets, assess the adaptability of technical solutions, and design a reasonable ownership and legal compliance framework." The first targets include the 5A office buildings in Nanshan Science Park, Shenzhen, and the technology park adjacent to Huawei's base in Songshan Lake, which is included in the planning of the Greater Bay Area Science City. Facing challenges of compliance and market acceptance, Felix stated: "The company will make the legal compliance framework one of the core research contents, actively cooperate with various professional institutions, and plans to hire professional legal advisors and technical teams to design transaction structures and mechanisms in compliance with relevant jurisdictional laws and regulations, ensuring the legality of the process." He added: "The company recognizes that transparency and value support are key to enhancing market acceptance." With the support of Hong Kong (Digital Asset Development Policy Declaration 2.0) and Hong Kong's mature legal system and regulatory framework as a global Web3 hub, Coolpad Group has an advantage in connecting with international capital and attracting global investor trust, and Hong Kong's open regulatory stance also provides rich ecological resources and cooperation opportunities.
Diversification and Synergy: Patent Technology Empowering RWA Layout
While promoting asset tokenization, Coolpad Group is also empowering its RWA layout through patent technology, further deepening its diversification strategy. Felix shared: "In recent years, Coolpad Group has expanded from a single mobile phone business to property leasing, ecosystem products (such as smart wearables, smart health devices, etc.), as well as Web3-related businesses such as digital currency business. In the revenue composition for 2024, revenue from cryptocurrency business has accounted for 19.56% of total revenue, which proves the company's achievements in diversification." The establishment of the RWA Division is a measure for the company’s deepening in the fintech field, aiming to transform from a traditional hardware manufacturer to a comprehensive technology service enterprise.
Coolpad's patents and technological accumulation in mobile operating systems (COOLOS), wireless communication protocols, 5G, and AI technologies provide solid support for the RWA strategy. Felix stated: "Our mobile phone business has natural synergy potential with the emerging Web3 business. For example, Coolpad's smartphones can serve as secure terminals for users to access and manage digital assets; the company's expertise in operating system and software development can be used to create a secure mobile platform integrating digital wallet and identity authentication functions." He further pointed out that with the deepening layout in the AI field, AI technology will empower Web3 business in the future, providing users with smarter, more efficient, and safer services.
Web3 Outlook: RWA Reshaping Value and the Future
Felix is confident in the RWA strategy, believing it is expected to become a new growth engine. He shared: "As a member of the company's management, I believe that entering the RWA field has strategic significance for reshaping the value of Coolpad's future development and is very likely to become a new, strong growth engine for the company." Furthermore, Felix emphasized: "Actively embracing cutting-edge technologies such as Web3, AI, and blockchain will thoroughly refresh the market's perception of the Coolpad brand, showcasing our determination to be progressive and embrace the future." The traditional mobile phone business industry is highly mature, while the potential of the digital economy is enormous. Coolpad has achieved initial revenue results in the cryptocurrency business, and the imagination space for RWA business is broader, which can not only unlock asset value but also has the potential to create sustainable sources of income.
Looking forward to the future of fintech and Web3, Felix stated: "I am personally confident about the future of fintech and Web3. We are in the midst of a profound transformation driven by technology that will reshape the underlying logic of the entire business world in the future." He believes that Web3 builds a more equitable, transparent, and efficient value internet through decentralized technology, and RWA serves as a bridge connecting the digital world and the real economy, addressing the liquidity issues of traditional assets through tokenization, achieving asset segmentation and global transactions, and embodying inclusive finance. Felix shared: "We firmly believe that technological innovation is the core driving force for development. Entering the RWA field is not only for the company's own development but also hopes to participate in and promote the construction of this new financial ecosystem, contributing to the progress of the industry and the development of society. We are honored to participate in this major transformation and look forward to actively becoming a pioneer in the entire future development."
Conclusion: Coolpad Group Opens New Growth Paths
Overall, Felix defines Coolpad Group's RWA strategy as a key step in its transformation from a traditional mobile communications company to a comprehensive technology service company. Leveraging Hong Kong's policy and ecological advantages as a global Web3 hub, Coolpad Group opens up new growth paths through technological innovation and asset value reassessment. In the future, the company will continue to solidify its mobile phone business, increase investment in RWA and Web3 infrastructure, and drive business innovation and ecological cooperation through AI and blockchain integration. Felix's sharing showcases Coolpad Group's ambition and vision in the digital economy era, and its RWA strategy is not only a breakthrough for the company but also a positive contribution to the future development of Web3.