#BullishIPO A crucial fact in the history of Binance was the launch of its own cryptocurrency, BNB (Binance Coin), in 2017. This was not just a simple token launch; it was a strategic move that transformed the platform's business model. BNB was initially designed to offer discounts on trading fees, which incentivized users to use the currency and, in turn, stay within the ecosystem.

This innovation created a virtuous circle. As more users joined and used BNB, its value increased, attracting even more investors. Over time, the utility of BNB dramatically expanded, evolving from a discount token to the main currency of the BNB Chain, a fundamental pillar for the development of DeFi and Web3 projects. This step solidified Binance not just as an exchange, but as a leader in blockchain technology creation.$BTC