Why does NEAR attract investors?

NEAR Protocol has established itself as one of the leaders among Layer 1 blockchains due to scalability, low fees, and a focus on AI and Web3. The NEAR token shows steady growth: over the past 7 days, the price has increased by 18.6%, and the market capitalization has reached $3.61 billion. But is it worth investing in NEAR? Let's find out.

Fundamental advantages

NEAR Protocol offers:

Scalability: The Nightshade technology and the increase in the number of shards from 6 to 8 have increased the network's throughput by 33%.

Institutional support: The spike in trading volume in August 2025 and Deutsche Telekom's participation as a validator signal trust from major players.

AI integration: The launch of NEAR.AI Assistant and projects such as PublicAI make NEAR a leader in the blockchain-AI ecosystem.

Market indicators

The price of NEAR in August 2025 is $2.90, with a 24-hour trading volume of $381 million. The token trades on 540 markets, including Binance, Coinbase, and Kraken, providing high liquidity. The community shows a positive outlook: 80.95% of posts on X express bullish sentiment.

Forecasts

Analysts predict NEAR will rise to $3.17 by September 2025 and to $14.47 by 2030, corresponding to an ROI of 211.33%. Achievements such as the launch of Chain Signatures and partnerships with Infinex and Grupo Nutresa support these expectations.

Risks

Investments in NEAR are associated with risks, including:

Volatility: The token price has fallen by 85.5% from its all-time high ($20.37 in January 2022).

Competition: Ethereum, Solana, and other Layer 1 blockchains remain strong competitors.

Regulation: Changes in legislation may affect DeFi and AI projects.

Conclusion

NEAR Protocol is a promising project with a strong technological foundation and a growing ecosystem. The NEAR token represents an attractive investment for those who believe in the future of Web3 and AI. However, diversification and thorough research are necessary to minimize risks.

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