#MarketGreedRising

Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies plot out their growth strategy and visualize the risks associated with expansion.

It can help key leaders make decisions around product development, distribution, marketing, and even hiring. The matrix (see image below) was initially published by Harvard Business Review. It has since become a core teaching at business schools all over the world. In this article we cover what you need to know about a market product grid, and how to use one to initiate your growth strategy.