Could Notcoin’s mass distribution create the first tradable on-chain “attention KPI” that advertisers, DAOs and creators actually buy?
Research snapshot: Notcoin’s tap-to-earn game on TON/Telegram reached tens of millions of players during its mint phase; the game converted in-game Notcoins to NOT at 1,000:1, producing a very large circulating base (~100–103B NOT reported across sources). Notcoin is tightly integrated with Telegram’s wallet UX, which is why it scaled so quickly.
( Decrypt , Zerocap , Easy Crypto )
My view & deep analysis: Notcoin didn’t just distribute tokens — it distributed attention. That attention, if verifiable and cheaply attributable, could be packaged as a KPI: impressions, active-engagement minutes, tip events, referral quality — each attested on-chain and linked to a Notcoin flow. Imagine advertisers or DAOs buying an “engagement tranche” that pays out in stable value when a creator hits verified attention thresholds. That would convert ephemeral virality into measurable demand.
How it could work in practice: 1) an on-chain attestation layer certifies actions (taps, referrals, time-on-session), 2) attention units are minted as short-duration NFTs or tokens, 3) market makers provide instant swaps to stable value for merchants/advertisers, and 4) sinks (fees, subscription burns, merchant conversions) drain velocity so attention buys real demand rather than pure speculation.
Big risks: measurement gaming (bots), volatility (advertisers need price predictability), regulatory treatment of “attention contracts,” and the engineering of low-fee, near-instant on/off-ramps.
Tactical experiment creators could run tomorrow: build a one-week “verified-tips” storefront that auto-converts NOT tips to stablecoins for merchants and publish the on-chain attestation—if merchants accept it, you’ve moved from attention to real demand.
Provocation: would you pay to own an influencer’s next 100,000 verified impressions as a tradable asset — or is attention too noisy to securitize?
