PANews, August 14 - According to official news, PlaysOut announced today a strategic cooperation with the Indian comprehensive entertainment platform Eros Now. The two parties will integrate Eros Now's massive IP and traffic resources with PlaysOut's mini-game technology, jointly launching a series of mini-game products based on film and television IP for the Indian and global markets.
In the coming months, PlaysOut's SDK will gradually be integrated into Eros Now's core applications, allowing players to easily access lightweight mini-games and enjoy a new entertainment experience of 'watching while playing'.
This move aims to achieve seamless integration of content and traffic, leveraging the opportunity of the Indian mini-game market, which is expected to grow at an annual rate of over 20% in the next five years, to accelerate local ecological prosperity and overseas expansion.