She’s not just “Sister Binance” anymore—He Yi has officially stepped onto the global business stage. Fortune magazine has named her to its Global Outstanding Leaders list, making her the first Chinese figure from the cryptocurrency world to receive this honor.


When the news dropped, the crypto community went wild—WeChat Moments flooded with “Sister is mighty!” and “She’s putting crypto on the map!” messages.


But here’s the thing—this isn’t just another personal achievement. This is a signal.



More Than a Co-Founder – A User’s Guardian


In her Fortune interview, He Yi didn’t just talk corporate strategy. She shared her personal journey and her philosophy for running Binance: “Treat users like family and protect them.”


From tightening platform security (hackers, beware 😏) to making services more transparent (no more “black box” operations), she’s led her team to raise the bar for the entire industry. Love or hate Binance, you can’t deny one thing—it’s set a benchmark for user experience and safety.



Breaking the ‘Boys’ Club’


In an industry still dominated by men, He Yi’s rise is a statement in itself—proof that leadership in tech and finance isn’t gendered. Her selection by Fortune isn’t just a personal win—it’s a credibility boost for the entire crypto space.


Think about it: Fortune has long been a symbol of “old money” prestige. Her recognition says to the traditional business world, “Crypto has real leaders, real companies, and real staying power.”



Her Take on Success Will Surprise You


One of her biggest messages?

📌 Degrees don’t define you—skills do.

She didn’t come from an Ivy League school, but built her career through insight, execution, and constant learning.


📌 Evolve or be left behind.

In crypto, “yesterday’s expert” can be irrelevant tomorrow. That’s why at Binance, she pushes for daily learning, innovation, and adaptability.


📌 Proof beats paper.

In this industry, your GitHub commits, DAO contributions, and on-chain work are your new diplomas.


As she jokes: “In a Binance interview, I won’t ask where you graduated from—I’ll ask what blockchain knowledge you learned in the last three months.”



Why This Matters for All of Us


Her recognition gives three big boosts:

✅ Confidence – If a grassroots founder can reach the global stage while prioritizing users, maybe the industry really isn’t as “wild” as outsiders think.

✅ Better Standards – Her “user-first” philosophy pressures the whole space to improve safety and service.

✅ Mainstream Adoption – When Fortune recognizes crypto leaders, it’s proof we’re no longer a fringe niche—we’re part of the global economy’s future.



This isn’t just He Yi’s moment—it’s a win for the entire crypto industry. And for anyone working in this space, it’s one more reason to say with pride: “Yes, I’m in crypto—and we’re building something that lasts.”


Congrats, Sister. The future just got a little brighter. 🚀