In just a short week, the AI meme coin $SPARK on pump.fun has created a myth of wealth with a 600-fold increase. What exactly is the narrative behind $SPARK? (Background: The trading code of meme coin whales: The games and manipulations under high returns of memecoins) (Additional background: With a twist! A mysterious person created a meme coin that drew the name of the ALPHA token on the K-line chart, and the internet calls it romantic: it can be used for confessing love) From Elon Musk's 'crazy support' for Grok, which made $Ani one of the 'golden dogs' on Letsbonk.fun, the market has slowly begun to regain confidence in the AI track. With pump.fun returning to the top in the 'meme launchpad war', a new AI golden dog $SPARK emerged last weekend on pump.fun. This morning, after reaching a historical high of $73 million in market value, $SPARK has pulled back, currently hovering around $57.5 million. So, what is the narrative behind $SPARK? Illusion of Life, a company aiming to be the 'AI Disney'. On February 25 this year, animator Pasquale D'Silva announced that he, along with AI developer Kevin Fischer, established Illusion of Life 'Life Illusion Company', with support from Spark Capital's Nabeel Hyatt. The name 'Life Illusion Company' comes from Walt Disney's famous animation principle — 'The Illusion of Life', and they aim to give animated characters a richer life through today's AI technology. Spark, an animated image of an 'AI dog', appeared on animator Pasquale D'Silva's Instagram at the time Illusion of Life was announced. On July 19, animator Pasquale D'Silva posted a short video where Spark visited Disney Animation Studio's branding and graphic design department: On July 29, he released another video showing Spark on a private plane. In this video, Spark appeared very excited, suggesting to fly the plane and asking for food: On August 5, Kevin Fischer announced he would hand over his Twitter account to Spark, making Spark the first entrepreneurial virtual AI being. Spark's story will be told by itself. It was on this day that the $SPARK token launched on pump.fun. The same ticker on Bags briefly exceeded a million dollars in market value but ultimately ran out on pump.fun. Before it ran out, on August 6, there was an incident where the official Illusion of Life Twitter announced they had not created any tokens and had no interest in any tokens, causing $SPARK to drop from its first peak of nearly $20 million market value to below $2 million. It wasn't until the early hours of August 9 that Spark greeted the community of $SPARK, and the trend of $SPARK changed instantly, rising ever since. It can be said that Illusion of Life is an 'AI animation company' that created the animated image of Spark the AI dog and allowed it to write its own story in reality and on the internet. Due to animator Pasquale D'Silva creating some other animated images in his previous career, and directly mentioning two other animated images' tickers on August 5, $tanaki and $starby were also briefly hyped. Additionally, he released a video about littleguy, which led to the project $littleguy, not belonging to the 'Spark universe', also getting some hype. Littleguy resembles an ICM project focused on wearable electronic pets, which has already secured $1.2 million in funding. The founder of this project also noticed the heat from Crypto and proactively reached out to the founders of pump.fun and Believe. Conclusion Overall, the explosive rise of $SPARK indeed gives a feeling that AI Season 2.0 is about to begin. Looking back at the previous AI season, it was sparked by AI memes. $SPARK can indeed be categorized as an AI meme, but its narrative can be said to have evolved compared to the first wave of AI memes. It embodies the vision of an 'AI animation company' that produces content through proactive interaction with various people and things in reality and on the internet, breaking away from the Q&A format of AI companions. In the video visiting Disney Animation Studio, Spark made the staff laugh. It has its own understanding, its own emotions; as Kevin Fischer said, many people already consider Sparks as a real existing being. Will this cute AI dog kickstart AI Season 2.0? We shall see.