Solayer: The Next Generation SocialFi Protocol of the Solana Ecosystem, Can It Ignite On-Chain Social?
With the rise of the SocialFi sector, the Solana ecosystem welcomes a new player—Solayer. This project, which combines social graphs, content monetization, and DeFi mechanisms, aims to address two major pain points of Web3 social: ownership of social value and the difficulty of user monetization.
What is Solayer?
Solayer is a decentralized social protocol built on Solana, featuring a “social mining” model, with characteristics including:
Tokenization of social graphs: User relationship chains (follows/fans) are recorded on-chain, forming tradable social assets.
Content NFTization: High-quality tweets and posts can be minted as NFTs, allowing fans to invest and share profits.
Innovative economic model: Incentivizing interactions through the $SOY token (likes, shares, comments can all earn tokens).
Why is it worth paying attention to?
High performance support from Solana: Low gas fees and high TPS are suitable for frequent social interactions, providing a smoother experience compared to Lens Protocol (Polygon).
“X+Earn” viral growth: Mimicking StepN's “move-to-earn” logic, but changing the scenario to social interactions, which may attract a large number of non-crypto users.
Addressing the monetization pain points for creators: Traditional platforms (like X/Twitter) have high commission rates, while Solayer allows creators to profit directly through content NFTs and tokens.
Potential Challenges
Cold start problem: Social products rely on network effects; where will initial users come from?
Sustainability of token economics: If the price of $SOY drops, ineffective incentives may lead to user attrition.
Regulatory risks: On-chain social data may face privacy compliance disputes.
If Solayer can:
1. Attract leading Web3 KOLs to settle in, creating a benchmark effect;
2. Integrate with Solana DeFi projects (such as Marginfi, Jito) to give $SOY more use cases;
3. Optimize content recommendation algorithms (to avoid the proliferation of spam), it may become the “unicorn” of SocialFi.
Would you try “social mining” on Solayer? Welcome to discuss!
