It seems just like a click game in Telegram, but quietly became the blockchain "entry key" for millions of new users, airdropping over a million dollars in tokens to traditional users just to provide new blood for Not.
1. The explosion starting from "just click"
The gameplay of Notcoin is extremely simple—players just need to interact with animated tokens in the Telegram chat window to "mine" Notcoin tokens. This low-threshold design hits the biggest user pain point of Web3: complex wallets, unfamiliar transaction interfaces, and obscure blockchain terminology are all completely hidden beneath a gamified experience. As a result, it spread like a virus, rapidly gathering millions of users in a short time.
2. Games are social, and social is the user engine
Notcoin does not solely rely on "play-to-earn" to attract users, but leverages the social ecosystem of Telegram, making the game inherently possess a viral effect. Every click, invitation, and leaderboard competition is an activation of social relationships. For blockchain projects, this dependency carries risks—constrained by platform policies—but it is also an advantage—able to instantly gain a huge user pool.
3. The ambition from casual games to Web3 platforms
Today, Notcoin is no longer just a mini-game. The Open Builders team and the TON Foundation are upgrading it into a Web3 game distribution and user acquisition platform. In the future, Notcoin could become the traffic entry point for new games, providing on-chain asset management, NFT trading, cross-game economic systems, and more. If this ecosystem takes shape, it will not only be "the first game to play blockchain," but a large-scale user conversion pipeline, bringing traditional internet users into Web3 in bulk.
