Italian automaker Ferrari announced that starting August 11, 2025, buyers in the U.S. can purchase their luxury cars with $BTC , $XRP , and a range of other cryptocurrencies. This move, which will expand to Europe by the end of the year, reflects the growing popularity of digital assets among affluent customers. The company is collaborating with payment providers like BitPay to ensure secure and instant transactions, converting cryptocurrencies into traditional currencies without volatility risks for dealers.
This initiative underscores the evolution of cryptocurrencies from niche assets to a widely accepted means of payment. Bitcoin, currently trading at $122,000, and XRP, which has stabilized at $3.10, are becoming part of luxury. Ferrari plans to adapt this system for other regions, particularly the Middle East, where demand for luxury cars is increasing.
Experts believe this move could encourage other brands to adopt cryptocurrencies. Buyers gain flexibility, while companies expand their audience. However, questions arise regarding the environmental impact of cryptocurrency mining, which could affect brand reputation.
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