WCT's Supply Chain Management and Freshness Assurance for Community Group Buying of Fresh Produce
Community group buying of fresh produce often suffers from insufficient freshness and traceability due to long supply chains. A certain community group buying platform has adopted WCT technology to record data such as the harvesting time, cold chain temperature, and transportation trajectory on the blockchain, allowing consumers to view freshness indicators when placing orders. The group leader uses WCT to settle accounts with suppliers, linking payment with the fresh produce loss rate. For example, the temperature data from the entire process of a batch of strawberries from harvesting to delivery to the community is recorded on the blockchain, and consumers can scan a code to see if the entire process was under cold chain conditions. After applying WCT, the loss rate of fresh produce decreased by 60%, consumer complaints dropped by 75%, and repurchase rates increased by 55%.