WCT in the Cosmetics Industry: Raw Material Traceability and Product Quality Control
The cosmetics industry faces issues such as unclear sources of raw materials and false advertising, which seriously affect consumer rights and brand reputation. A large cosmetics group uses WCT technology to achieve full-process traceability and quality control. Starting from the raw material procurement stage, information such as the origin of each batch of raw materials, supplier qualifications, and ingredient testing reports is recorded on the blockchain. During the production process, production process parameters and quality testing results are also simultaneously recorded on the blockchain. After consumers purchase cosmetics, they can scan a code to obtain complete traceability information about the product. Brands use WCT to pay suppliers, linking payment to the quality of the raw materials. After this group applied WCT, product quality complaints due to raw material issues decreased by 90%, consumer trust in the brand increased by 70%, the market competitiveness of the product significantly enhanced, and sales revenue grew by 35% year-on-year.
