💼 Trump crypto firm plans launch of public company that will hold family token
The Trump family’s World Liberty Financial is preparing to launch a publicly traded digital asset treasury company that will hold both cash and the firm’s own token WLFI, according to investors familiar with the deal.
📌 Key Details
~Target: $1.5B capital raise
~Board: Eric Trump & Donald Trump Jr.
~Structure: A NASDAQ-listed shell company
already acquired by World Liberty
~Assets: WLFI token + cash reserves
🚀 Trump’s Growing Crypto Empire
◇WLFI token sales: $550M raised
◇Stablecoin USD1 launched earlier this year
◇Trump Media bought $2B in Bitcoin for its own
treasury
◇Both Donald & Melania have launched
memecoins
◇Family invests in BTC mining operations
📈 Why It Matters
Digital asset treasury companies — popularized by Michael Saylor’s MicroStrategy (now Strategy) — have become a hot trend, letting traditional investors gain crypto exposure through equities. Strategy’s massive BTC bet grew its holdings to $72B and its market cap to nearly $113B, despite modest revenue.
⚠️ Risks Ahead
Some analysts warn this treasury-company boom could fade if the current crypto rally cools, leaving overleveraged firms vulnerable.
🔥 Big Picture: If successful, Trump’s treasury company could be the first major token-specific public vehicle of its kind — and another bold step in blending politics, branding, and crypto markets.
#Trump #WLFI #Bitcoin #CryptoTreasury #Binance#TrumpSupportsCrypto
