Virality and Marketing: Growth Based on Memes
Bonk's marketing strategy was entirely organic and viral. By mid-2025, instead of costly advertising campaigns, Bonk relied on the power of memes and social interaction. The image of a dog 'bonking' objects became instantly recognizable and spread across all social networks. This viral marketing, based on fun and humor, allowed Bonk to reach an audience that does not always follow traditional cryptocurrency news. The Bonk community also actively leveraged this viral potential to create collective initiatives, such as airdrops to other projects or creating merchandise, which maintained interest and engagement. #BONK $BONK