You are absolutely right—this is huge.
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What just happened:
On August 7, 2025, President Trump signed an executive order that expands the types of investments allowed in American 401(k) retirement plans, clearly including cryptocurrencies (such as Bitcoin and Ethereum), private equity, real estate, and other alternative assets.
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Why this matters:
Trillions at stake: Americans hold about $BTC
{spot}(BTCUSDT)
9–12 trillion in 401(k) plans. If even a fraction of this is redirected to cryptocurrencies, it could create a colossal, automated buying force.
Demand "Set it and forget it": Many employees invest through automatic payroll deductions. If they choose—or are defaulted—to allocate a portion to cryptocurrencies, it represents a steady, unemotional buying power during each pay period.
Think of it as the difference between sporadic retail transactions and a steady influx of capital from Main Street flowing toward cryptocurrencies, driven by everyday retirement savers.
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What's next:
This executive order does not immediately change how 401(k) plans operate. It directs the Department of Labor and the SEC to reconsider and revise existing regulations so that these assets can be permitted in the future.
Major providers like Fidelity, Vanguard, and Empower will need to decide whether to offer these new options—adoption may take months or years, depending on regulatory changes and plan sponsor decisions.
There are significant risks: cryptocurrency volatility, illiquidity of private equity and high fees, lack of transparency in valuation, and complex fiduciary duties for plan sponsors.
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Summary
Yes—it could potentially be the **largest new source of institutional buying power for
