BNB Chain and Binance Intern have a specific purpose and intention.
Now, take a look at a post from Binance Intern that asked about emojis. This post is actually part of an indirect campaign.
All posts related to the "Builder" token on the Binance platform refer to BOB and its main mission: building on BNB.
Binance is executing an indirect marketing campaign, so whenever you see the word Builder, it’s not just a regular or general post. It is part of a strategic promotional campaign.
One recurring event from Binance is the Builder Bunker. While this event does not explicitly discuss BOB, it focuses on how to build on BNB and explore the long-term possibilities of building projects within the BNB Chain ecosystem.
Again, this is part of Binance's indirect marketing strategy. The Builder Bunker may not directly talk about BOB, but it emphasizes BOB's main mission: building on BNB.
Binance's marketing approach is different from any other project.
Binance ensures that the mission of building on BNB and related projects is executed correctly first.
Only after people see the success of this mission do they realize that BOB has been effectively executing and achieving this mission from the beginning.
This is very different from most other cryptocurrency projects that usually start by selling tokens and then working on the project.
But BOB is not like that. BOB started by presenting the project first. Even the developer did not need to sell tokens because Binance funds BOB's mission to build on BNB.
$BOB