Is the project clear?
Is there a real problem it tries to solve? Or is it just a new name without a purpose?
Is the team known?
Check who is behind the project, do they have previous experiences? Or are they unknown?
Is the community active?
Go to Twitter, Discord, see if there are real people following the project or just fake accounts.
Does the coin have a use?
What is the benefit of the token? Does it have a role in the project? Or is it just a means to raise money?
Is there a whitepaper available?
Did they explain the project in a clear technical manner? Or is it just general marketing talk?
Is the distribution of the coin logical?
Is there fairness in the distribution? Or is 80% going to the team and early investors?