#Treehouse and $TREE @Treehouse Official
Binance’s HODLer Airdrop program played a significant role in the early market dynamics of $TREE. By distributing 12.5 million tokens (about 1.25% of the total supply) to Binance users who held BNB in Simple Earn products between July 10 and July 13, Binance created initial demand and community engagement. However, many airdrop recipients sold their tokens immediately upon listing, leading to high volatility and price collapse. This sell-off pushed the price down from the launch price of $0.48 to as low as $0.23 in the days following the listing. Since then, the market has absorbed this excess supply, and $TREE now trades in a healthier consolidation range near $0.40. This recovery reflects growing confidence in the token’s underlying utility and the Treehouse ecosystem
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