Festive Cheers or Holiday Tears? U.S. Alcohol Industry Pleads with Trump to Scrap Tariffs Before Holidays
With the holiday season just around the corner, a coalition of 57 U.S. beverage and retail groups—including giants like Beam Suntory and Brown‑Forman—has urgently appealed to President Trump to lift newly imposed 15% tariffs on EU wines and spirits. They warn it could slash nearly $2 billion in holiday sales and cost over 25,000 American jobs.
These tariffs, part of broader Trump-era trade policies impacting more than 60 countries, are already squeezing costs and supply chains just as demand peaks for the critical October–December season. The industry insists a resolution—and restoration of fair, reciprocal trade—must come swiftly to protect businesses and workers.