In the application field of blockchain, we often see financial innovations, game transformations, and supply chain transparency, but now, Sui is officially entering a long-neglected yet highly potential industry—digital advertising.
This $750 billion industry has long been exploited by intermediaries, with issues such as data black boxes, excessive commissions, delayed payments, and unverifiable effectiveness. But now, Sui and the decentralized advertising platform Alkimi are collaborating to reconstruct all of this.
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Advertising on-chain is not just a technology upgrade
Alkimi announced that the entire platform will be fully migrated to the Sui ecosystem, not only using the Sui blockchain but also integrating the entire Sui Stack toolkit, including:
Walrus: Responsible for processing over 25 million advertising exposure data daily, fully putting data on-chain.
Nautilus: Verifies whether each exposure is real and effective, and automatically completes reconciliation and payments in a trusted environment.
Seal: Helps Fortune 500 advertisers protect data privacy, no longer relying on centralized servers
This is not just a set of technologies, but an infrastructure that can change industry structures.
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What is Sui's role?
Sui is not just a blockchain that provides transaction records but is the coordinating hub for the entire advertising supply chain.
Through Sui, advertisers and content providers (such as media or creators) can conduct verification-based transactions directly. Advertising effectiveness no longer requires third-party audits but is executed automatically on-chain, transparently, allowing payments to be based on real exposure data, completely eliminating trust issues.
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Who has already participated?
Currently, several international brands have begun testing and deploying through the Alkimi + Sui platform, including:
AWS (Amazon Web Services): The largest cloud service provider in the world, serving clients across government, finance, and technology industries, is one of the most critical infrastructure providers in the Web2 world.
TikTok (US Region): The most influential short video platform in the world, with a huge advertising budget and user scale, is a focal platform in the advertising industry.
Currys: The largest electronics retail chain in the UK, representing the gradual introduction of Web3 solutions for advertising needs in both physical retail and e-commerce channels.
Polestar: A pure electric vehicle brand jointly launched by Volvo and China's Geely, representing a proactive attempt by the new automotive industry at innovative advertising models.
These participants span technology, social media, physical retail, and new energy vehicles, not just proof of concept, but real advertising budget investment, indicating that this system has entered the commercialization stage and possesses cross-industry appeal.
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How do both parties view this collaboration?
The CEO of the Sui Foundation stated: "Sui not only provides technology, but what we offer is complete scalability and a foundation of trust, allowing projects like Alkimi to truly take off."
The founder of Alkimi emphasized: "We do not want to replicate Web2 advertising on-chain, but to rebuild a fairer and more efficient new advertising ecosystem, and Sui is the foundation that makes it happen."
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What else can this infrastructure bring?
Advertising spending can be tracked and verified, and marketing teams no longer invest blindly
With data transparency, new business models can be developed, such as data licensing and AdFi (advertising finance)
Small creators can also receive payments directly through the system, reducing reliance on platforms
Companies can track exposure ROI faster, improving overall market efficiency
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Community activities are about to go live
To celebrate this collaboration, Sui and Alkimi will launch community interaction activities, including reward tasks and participation opportunities for advertising placements. You can follow @suinetwork and @alkimiexchange for activity details.
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This collaboration led by Sui represents the shift of blockchain applications from the financial world to broader business domains. Advertising, as a high-frequency trading, data-intensive, and clearly defined pain point scenario, is the perfect entry point for Web3 technology.
When digital advertising is fully on-chain, it will not only be a decentralized practice but could also become a true turning point for blockchain to go mainstream.
