In the Web3 world, practical applications are still rare, but Sui is rewriting this status quo. They are teaming up with Alkimi Exchange to challenge a highly fragmented yet massive traditional industry—digital advertising.
This is an industry with an annual output value of up to $750 billion, yet it is rife with exploitation by intermediaries, payment delays, opaque data, and difficult-to-verify performance issues. Now, Sui is using blockchain technology to 'move the entire advertising ecosystem on-chain', fundamentally restructuring the rules of the game.
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The Dilemma of the Traditional Advertising Industry
For a long time, advertisers have been separated from media by a plethora of intermediary platforms. Advertisers often have to wait 30 to 60 days to see reports and payment results; media parties also find it difficult to prove their actual exposure benefits. This model is not only inefficient but also results in significant value loss.
And now, the solutions provided by Sui directly address the core issues of data transparency, immediate payments, and verifiable effectiveness.
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Global brands have already participated
This is not just a technical experiment. Currently, international brands such as AWS Cloud, TikTok US, Polestar Cars, and UK retailer Currys have begun participating in the introduction and application of this new system, demonstrating the practical feasibility and scalability of this Web3 advertising infrastructure.
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How Sui Stack Restructures the Advertising Industry
Sui is not just providing a blockchain; it is a complete advertising infrastructure called 'Sui Stack'. This architecture includes several important modules, each designed to reset the pain points of the traditional advertising industry:
As a foundational layer, Sui provides high-performance, low-cost transaction processing, supporting real-time settlement and performance verification, making interactions between advertisers and media more credible.
Walrus is the module responsible for data processing, capable of handling over 25 million ad exposures daily, ensuring that all data is on-chain, verifiable, and free from black-box operations.
The Nautilus module is responsible for verifying advertising effectiveness and automatically settling rewards, allowing advertisers to only pay for actual exposures, while media parties can receive payments faster.
Seal ensures privacy throughout the process by handling sensitive data through on-chain encryption without the need for a central server, achieving both data confidentiality and decentralization.
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The future of Web3 advertising is already at hand
This is not just about improving efficiency, but rewriting the logic of the industry. Sui and Alkimi are introducing a brand new 'AdFi model' that allows advertising to achieve transparency, automation, and predictable returns like DeFi. This system may even unlock new revenue sources such as 'data monetization' and 'smart licensing', giving content creators and media more agency.
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Initiated community promotion and practical applications
To promote the adoption of this infrastructure, Sui is launching community activities and reward mechanisms with Alkimi, inviting more users and creators to join this upgrade action in the advertising industry.
This is no longer just a conceptual validation on paper, but a system that is already operating within global brands, a truly scalable Web3 business solution.
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Starting from advertising, Sui is proving the industrial-grade value of Web3
Sui is not just building a 'fast' chain; it is constructing a complete set of infrastructure capable of supporting actual business applications. This time, they have chosen an entry point that is full of loopholes—the advertising industry we interact with every day.
From finance to advertising, from DeFi to AdFi, the applications of Web3 are becoming increasingly real. And Sui is the behind-the-scenes driver of this industrial upgrade wave.
