📢 Attention. Distribution. Product. Value.
These 4 words form the backbone of every successful Web3 protocol.
🔁 But here’s the kicker, in today’s ecosystem, attention is currency and distribution is king.
💡 Twitch co-founder Justin Kan nailed it:
~ “First-time founders are obsessed with a product.
Second-time founders are obsessed with distribution.”
In Web3, that difference could be the gap between obscurity and network effects.
🧱 @Caldera Official started as a product-focused infra company, developer-friendly, scalable, and customizable rollups. But they soon realized:
✨ A great product is invisible without attention.
🚀 A flywheel begins when attention → distribution → adoption → value.
That’s how infra meets impact.
⚡ Key takeaway:
The best founders don’t just build. They distribute strategically and create flywheels of attention that compound.
🔍 In the age of tokenized influence, where your users are also your investors, mastering distribution isn’t optional. It’s essential.
👉 How are you capturing attention in your project?
Drop your approach ⬇️
