According to ChainCatcher news and reported by APnews, JuCoin established its European headquarters in Crypto Valley, Switzerland on August 5, 2025. JuCoin stated that the choice of Zug as the location for its European headquarters is due to Switzerland's regulatory transparency and innovative inclusiveness in the global crypto field. This region is also the birthplace of industry pioneers such as Ethereum and Bitcoin Suisse, and is known as 'Crypto Valley.'
It is reported that JuCoin has completed the initial formation of its local team, including professionals from positions such as marketing, community, customer support, and business development, and plans to expand to a scale of one hundred by the end of 2025, with a priority on hiring local talent. In terms of compliance, JuCoin has officially applied for the EU MiCA (Markets in Crypto-Assets Regulation) license.
Unlike traditional trading platforms, JuCoin emphasizes a 'service-driven' positioning, building differentiated competitiveness through a diverse ecosystem. 'Our goal is not only to provide trading tools but to build a secure, usable, and sustainable crypto service network for European users,' said JuCoin's European COO Hugo Teo. The establishment in Europe also marks the official entry of the entire ecosystem product line, including JuChain (blockchain infrastructure), JuChat (social platform), JuGame (gaming entertainment), and JuOne (hardware devices) into the European market.