WCT Empowers the Red Wood Furniture Industry with Material Traceability and Authenticity Verification
Due to the precious nature of redwood furniture, issues such as inferior materials being passed off as genuine and counterfeit origins frequently arise. WCT puts data on wood origin, material identification reports, processing techniques, and more onto the blockchain, allowing consumers to verify authenticity and value by scanning a code. Transactions are made using WCT, with funds being released in phases according to the identification results. After a certain redwood furniture brand applied WCT, the complaint rate for counterfeit goods dropped by 95%, product premium capability increased by 40%, and consumer trust improved by 70%, ensuring the integrity of the redwood market.