WCT's Authenticity Traceability and Circulation Records in the Jewelry Industry
The proliferation of counterfeits and unclear circulation history in the jewelry industry affects consumer trust. WCT puts jewelry identification certificates, raw material origins, processing records, transaction information, and more on the blockchain. Consumers can scan to view complete traceability information, and transactions are settled using WCT, with funds managed by smart contracts. After adopting WCT, a jewelry brand saw a 95% reduction in counterfeit complaints, a 50% increase in consumer purchase intent, and a 45% increase in jewelry circulation efficiency, ensuring the quality and value of the jewelry.