According to Foresight News, JuCoin has announced the establishment of its European headquarters in Switzerland's Crypto Valley on August 5. The decision to choose Zug as the location was influenced by Switzerland's transparent regulatory environment and its reputation for fostering innovation in the global crypto sector. The region is known as the birthplace of industry pioneers such as Ethereum and Bitcoin Suisse.
JuCoin has completed the formation of its initial local team, comprising professionals from marketing, community, customer support, and business development roles. The company plans to expand its workforce to 100 employees by the end of 2025, prioritizing the recruitment of local talent. In terms of compliance, JuCoin has officially applied for the EU MiCA (Markets in Crypto-Assets) license.
The company emphasizes its "service-driven" approach, aiming to build a differentiated competitive edge through a diverse ecosystem. "Our goal is not just to provide trading tools but to create a secure, accessible, and sustainable crypto service network for European users," stated JuCoin's European COO Hugo Teo. The ecosystem products, including JuChain (blockchain infrastructure), JuChat (social platform), JuGame (blockchain gaming), and JuOne (hardware devices), will be fully introduced to the European market.