When a 16-year-old girl from Sichuan carried a rice bag out of the mountains
She would never have imagined
That ten years later she would manage the wallets of 275 million people
And her weapon
Was actually her worn-out English notebook from childhood
From a daily salary of 9.9 yuan to the guardian of 200 million users
Binance partner @heyibinance He Yi's survival algorithm hidden in the soil of Sichuan
・At 16, set up a stall at Yibin train station in the cold winter, frostbitten hands, earning 9.9 yuan/day (2002)
・At 20, self-studied psychology at Sichuan Normal University, worked as an enrollment consultant by day, practiced at a second-hand market by night (2006)
The land taught her
> The pragmatism of making a penny stretch—this is the true logic of risk control
Tearing apart labels with 'cross-border fibers'
5 years across 4 industries
✓ Psychological counselor (discovered a monthly salary of only 3000, decisively abandoned the certification)
✓ Travel TV host (travelled nationwide as far as possible)
✓ Vice President of OKCoin (launched Bitcoin ads in New York Times Square, achieving a market share of 60%)
✓ VP of Yixia Technology (signed Song Zhongji for a live broadcast, driving daily active users up by 300%)
・Key Turning Point: At the 2014 Shanghai Summit, poached Zhao Changpeng (CZ) as CTO, laying the groundwork for Binance
The 'Lightning War' from 0 to 5 million users
・Joined Binance in August 2017
→ First to create 'invitation commission + trading mining', users surged by a million in 72 hours
→ Partnered with Sun Yuchen for a live broadcast airdrop of 500 million TRX, BNB price surged 20 times
・The deadly crisis of 1994
Migrated servers to Japan 72 hours before the mainland ban, attracting users to become the global leader
・The Iron Law of User Supremacy:
Personally acted as chief customer service, responding to complaints at 3 a.m. became Binance's culture
The 'Noah's Ark' under a 4.3 billion fine
・2023 US Department of Justice indictment
→ BNB plummeted 27%, user withdrawals increased by 300%
・He Yi resolved the crisis in 48 hours
1. Cut the fee rate to 0.02% (the lowest in the industry) + Quickly listed 20 MEME coins to attract 30 million users
2. Bet 60 million USD to sign Cristiano Ronaldo: Exposed 120 million times in 24 hours
3. Submitted a 1287-page self-inspection report to the EU, securing the first batch of VASP licenses
・Data Comeback:
> During CZ's imprisonment, Binance users rose from 130 million to 200 million with daily profits increasing by 47%
The 'Night Watchman' of 200 million people's wallets
・Dual Mission
→ Left hand supporting the safety of 200 million users' assets
→ Right hand promoting a decentralized future (building DEX to disrupt CEX business)
・Breaking the Wall Experiment:
✓ African USSD payment network covers 10 countries without smartphone users
✓ Southeast Asia's United Overseas Bank launches crypto debit card
✓ Binance Charity brings blockchain benefits to refugees
・Value Anchor Point:
"We are not starting a business, we are creating history"
If blockchain is a machine for reconstructing trust, she is the thread that connects individual desires with the future of the industry
From a frostbitten girl in Sichuan to the gatekeeper of 200 million people's assets
She always says: Do things well and the results will naturally follow
From a rural background, from hosting, from knowing only 'how are you' in English to bearing the demands of 275 million users and the progress of the industry
You are the most powerful and vibrant representative of female strength
