#CreatorPad , launched by Binance on the Binance Square platform, offers crypto rewards for creators who produce relevant content about blockchain projects, with a gamification system via the “Mindshare Leaderboard”. Although it promotes accessible monetization for creators of all levels, debates arise about selection bias and incentives: the prioritization of engagement may generate content that values popularity over technical quality, fueling covert spam strategies disguised as originality. There are also questions about the central control of the platform (Binance), which decides rules, campaigns, and value metrics — contrasting with the decentralized ideals of the ecosystem. Nevertheless, the initiative is seen as a step forward in the professionalization of crypto content, offering an organized structure for collaboration between projects and creators.