When Arkham waves the flag of 'on-chain intelligence analysis', it also keeps most retail investors at bay with high costs and complex subscriptions. BubbleMaps, on the other hand, took a different route—using bubble charts and community crowdsourcing to allow everyone to be an 'intelligence officer'.

Cost of Entry: Arkham's annual fee can reach thousands of dollars; BubbleMaps offers basic features for free, with advanced modes available through BMT consumption.

Community Dynamics: Arkham primarily serves institutional users; BubbleMaps Intel Desk continuously incentivizes retail investors to contribute, keeping the platform's data fresh daily and monthly.

Ecosystem Integration: Both collaborate with Etherscan and CoinGecko, but BubbleMaps is also deployed across multiple chains like Solana, BSC, and Polygon, offering broader coverage.

Conclusion: If you are a retail investor or startup team with a limited budget looking for a visual, questionable, and participatory on-chain intelligence tool, BubbleMaps' 'Anyone Can Be a Detective' model is more friendly and grounded compared to Arkham's high subscription costs.